Skip to main content

Automated Brand Research

Automated Brand Research is an advanced feature that helps your organization stay ahead of the conversation by proactively monitoring topics, sources, and competitors.

What Automated Brand Research can do​

You can configure Clarence AI to:

  • Research specific topics (for example, policy areas or public programs)
  • Monitor a curated list of trusted sources (such as news outlets)
  • Track competitor social media accounts

Based on this research, Clarence AI can:

  • Suggest new response configurations
  • Propose campaign ideas
  • Recommend new Knowledge Base documents to keep your content relevant

Why it matters​

Automated Brand Research turns Clarence AI into a proactive assistant, not just a reactive responder. It helps your team:

  • Anticipate emerging topics
  • Understand how peers and competitors are communicating
  • Keep messaging and documentation current
tip

Start with a small set of high‑priority topics and sources, then expand as your team becomes comfortable with the suggestions generated by Clarence AI.

Last updated on