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Filtering & Reporting

The Analytics Dashboard allows you to focus on the data that matters most by applying filters and generating reports.

Using filters​

You can customize your dashboard view to answer specific questions, such as:

  • How is our X (Twitter) account performing this week?
  • What was sentiment like over the last 30 days?
  • How did a particular campaign perform during a custom date range?

Common filter options include:

  • Platform filters – show data for a specific social media platform (for example, only X, only Facebook, or only Instagram).
  • Time filters – select ranges such as “This Week”, “Last 30 Days”, or a custom start and end date.

These filters help you narrow down the view so you can quickly answer targeted questions from leadership or stakeholders.

Reporting and exports​

Analytics and performance data can be exported for use in briefings and reports:

  • Export analytics views as PDF reports.
  • Share exported reports with internal stakeholders or attach them to internal memos.
tip

Combine filters with exports to prepare focused reports (for example, “Last 30 days – X only – Negative sentiment”) for specific committees or leadership teams.

For details on broader reporting and exports across the platform, also see Exporting Reports.

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