Analytics Dashboard Overview
The Analytics Dashboard is your central hub for understanding how the public is interacting with your brand across social media.
It provides real‑time visibility into:
- Overall volume of mentions
- Engagement levels across platforms
- Estimated reach of your content
- Public sentiment (Positive, Negative, Neutral)
Purpose
The dashboard is designed to give communications teams and decision‑makers a clear, up‑to‑date view of how their organization is perceived online.
Key capabilities
From the Analytics Dashboard you can:
- Monitor key metrics across brands and time ranges
- Understand sentiment trends as they evolve
- Apply filters to focus on specific platforms or periods
- Generate reports for internal briefings and stakeholders
Use the child pages in this section to dive deeper into each capability: